More than 400 exhibitors and 7,000 beauty professionals from across the world are expected in Lagos for the 2026 Beauty West Africa exhibition.
The
three-day trade exhibition will take place from November 24 to 26 at the Landmark Centre, Lagos.
The
organisers disclosed this in a statement on Friday that the event would occupy
six exhibition halls for the first time, following growing international
interest in Nigeria’s beauty industry.
According
to them, the exhibition will feature about 60,000 products, more than 380
hosted buyers and participants from over 60 countries.
The
expansion comes amid increased interest from international manufacturers and
beauty brands seeking access to Nigeria and other African markets.
Nigeria’s
beauty and cosmetics import market is estimated at more than $1.1bn, according
to data provided by the organisers.
They
explained that the exhibition would connect manufacturers with importers,
distributors, wholesalers, retailers and other industry decision-makers.
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More
than 380 pre-qualified buyers are expected from Nigeria, Ghana, Côte d’Ivoire,
Senegal, Benin Republic, Togo, Kenya, Rwanda and South Africa.
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The
organisers said the platform would help international manufacturers find
distributors capable of taking their products into different African markets.
Nigerian
businesses will also have direct access to global manufacturers without
travelling abroad to source products or negotiate supply agreements.
The
exhibition will feature cosmetics, skincare products, haircare solutions,
fragrances, packaging materials and beauty technology.
Korean
skincare brands will have a dedicated section supported by the Korea
Trade-Investment Promotion Agency.
The
section will allow African buyers to meet Korean manufacturers and discuss
distribution opportunities.
“More
than 200 luxury and niche fragrance brands are also expected to participate as
demand for Middle Eastern and other international fragrances grows across
Africa.
“African companies producing products for the skin, hair and beauty needs of
local consumers will also showcase their brands,” the statement read in part.
International
pavilions representing China, Turkey, Pakistan, South Korea and Taiwan are
expected at the exhibition.
The
organisers said about 70 per cent of the hosted buyers were involved in product
importation and distribution.
Other
expected participants include retailers, salon and spa operators,
manufacturers, make-up artists and senior business executives.
A
previous exhibitor and representative of Kegosh Limited, Tobi Jonathan, said
the exhibition helped the company connect with distributors from Nigeria and
other West African countries.
The organisers added that the move to six halls would create more space for
exhibitors, buyers and business meetings.
They
said the exhibition would also give Nigerian beauty companies an opportunity to
present locally developed products to international buyers.




















