Planet
Bottling Company, makers of American Cola, has unveiled a renovated basketball
court in Ilupeju, Lagos, as part of an initiative aimed at promoting
grassroots sports, youth creativity and urban culture.
The American
Cola Creative Court was launched in partnership with the Odi-Olowo/Ojuwoye
Local Council Development Area, transforming an existing basketball facility
into a multi-purpose community space.
The
renovated facility is designed to serve not only basketball players but also
young people interested in music, dance, fashion, content creation and other
forms of creative expression.
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The
initiative reflects the company’s efforts to create platforms where young
people can develop their talents while strengthening connections with their
communities.
The
launch also featured the American Cola Courtside basketball competition, held
under the theme “Basketball Meets Art”.
The
competition brought together young players from different communities across
Lagos, who competed in half-court and shoot-the-hoop contests.
The
tournament, which began as a community sports initiative in 2024, has evolved
into a platform for promoting grassroots basketball, community engagement and
opportunities for emerging players.
Speaking
at the launch, Naji Awada,
Marketing Manager Planet Bottling Company, said the renovation was driven by
the need to revive interest in basketball and create opportunities for young
players.
He
said the project was intended to go beyond improving the appearance of the
court by creating a space where young athletes could build relationships,
develop their abilities and pursue their ambitions.
“When
it comes to basketball, we are looking to do more, especially in different
communities, to bring together all of the people under the same roof, which is
the talent that mostly we miss because no one is giving them the right
attention,” Awada noted.
He
said the company hoped to extend similar initiatives to other communities and
contribute to the development of basketball at grassroots level.
Planet
Bottling Company’s Communication Manager, Franklyn Eluagu, said the partnership
with Odi-Olowo/Ojuwoye LCDA formed part of a broader effort to improve
basketball facilities and support players in communities where the sport is
popular.
“All
the communities that play basketball, starting with Lagos, we’re identifying
them and seeing what we can do as a brand to improve the conditions when it
comes to the community and the court,” Eluagu said.
He
said the company was also interested in supporting creative activities around
the renovated facility.
“For
those who love to create content, for those who love music, for those who love
to dance, we made the court to look a lot better and to ensure that for
the communities, those who love basketball can find a place that they can come
to and feel very welcome,” he said.
The
renovated court therefore seeks to combine sporting activity with wider forms
of youth culture, providing a venue where basketball and creative pursuits can
take place alongside one another.
Young
basketball players from communities across Lagos participated in the
launch tournament and had the opportunity to use the newly transformed
facility.
Officials
from the local council who attended the event included the Leader of the House,
Lekan Adeyi; Special Adviser on Sports, Shotanwa Ahmed; Supervisor for Special
Duties, Kamoru Fajolu; Supervisor for Youth Affairs and Socials, Tosin
Mabinuori; Senior Special Assistant on Sports, Ifeoluwa Jimoh; Senior Special
Assistant on Social Services, Samson Temim; Senior Special Assistant on Media,
Abiodun Shonibare; and Media Aide to the Chairman, Alayo Kehinde.
The
project comes amid efforts by private organisations and community stakeholders
to support grassroots sports and improve recreational facilities, particularly
in areas where access to quality sporting infrastructure remains limited.
For
residents and young athletes in Ilupeju, the refurbished facility provides a
renewed space for basketball, recreation and creative activities, while the
organisers hope it will help more young people discover and develop their
talents.