Golden Penny Foods, a Flour Mills of Nigeria Plc brand, has pledged to nourish Nigerian families with quality food products, following real-time feedback from consumers during its debut food festival in Enugu.
According to a statement, the event, held at Ngwo Park, Uwani, drew hundreds of residents, families, students, and food lovers who participated in live cooking demonstrations, food tastings, and interactive brand experiences. The company noted that the event was to deepen its regional presence, particularly in the Southeast.
Managing Director of Golden Penny Foods, Devlin Hainsworth, said the food fest exemplified the brand’s focus on producing nourishing and innovative products that meet consumer expectations.
Hainsworth said, “The Golden Penny Foods festival is a celebration of our wide range of superior quality and nourishing food products produced as an innovative response to the consumers’ need for tasty nutrition.”
He described the turnout as “applaudable,” noting that it reflects the brand’s “established trust over the years between the Golden Penny brand and our consumers, a journey marked by the organisation’s unwavering commitment to delivering excellence across various generations.”
Marketing Director, Illyas Kazeem, explained that the food festival builds on earlier efforts such as the Semovita Soup Festival, noting, “We started this journey two years ago with the Semovita Soup Festival across some regions, and this is a step further, bringing it to a full food fest. You can see the wide variety we have here, from pasta to noodles, cereals, oil, and many more.
“The goal is to let consumers experience our brand directly and get acquainted with our endless brands of tasty nutrition.” Golden Penny Foods added that it also designed the festival to connect more meaningfully with consumers by offering product sampling, experience centres, and cooking education that showcase the versatility of its product lines.
Associate Marketing Director, Pasta and Noodles, Foluke Makinde, emphasised the strategic importance of the region, remarking, “The South East is a very important part of the country, and as a company, it is a strategic focus for us to win here and win strongly.”
She noted that the brand wants consumers to associate food with enjoyment and not just sustenance. “We want people to know that food can be fun, and that nutrition can be enjoyable. Beyond just the products, we are giving people a full brand experience,” Makinde stated. “They are not just tasting pasta or noodles but learning new ways to enjoy them and leaving with new memories.”
Golden Penny noted that it gathered consumer insights that will shape future product development and marketing strategies from the event.
Associate Director for New Product Development, NTW & RS, Oluwatooni Odewole, said the feedback mechanism is central to the brand’s innovation drive. She said, “Feedback is a major part of how we ensure that our products are directly responding to our consumers’ nutritional needs. From social media to in-person surveys and direct interactions like this, we are always listening and using those insights to serve our consumers better and reach more communities across Nigeria.”
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